It was after providing supporting vocals for Chandler’s solo effort on Atlantic Records that V3 was offered their first major record deal with EMI Gospel.
The EMI deal afforded V3 the opportunity to present their music internationally, across multiple formats and genres.
V3’s distinct vocals and model-good-looks also found them in places outside of the music world. Famed fashion designer Isaac Mizrahi even featured them on his show on the Style Network.
Despite their success, V3 decided to take a hiatus from the industry after that first project. They turned their focus to church ministry, family and business ventures.
Sacha, the group’s unofficial stylist, opened a clothing boutique. All three sisters worked in the youth department at their home church. They also started the V3 Is Me Movement, a youth inspired ministry that espouses young people to be virtuous, victorious and to realize they are valuable.
ALIVE, a 15-song album marks V3’s official return to their recording ministry. They wrote and produced most of the songs on the independent release. ALIVE is the first national project V3 can say is totally theirs.
Shelley said, “It was great to have the freedom to express ourselves and create the way that we wanted to. We put this record together with our manager, Dale Hill. He totally gave us the freedom to do what we wanted to do.”
ALIVE is an eclectic mix of music infused with elements of Pop, Contemporary Christian, Gospel, Reggae, Hip Hop and Urban musical styles laced with unapologetic messages about their faith.
The title track is V3’s testimony from having survived a serious car accident in Detroit. Sacha said, “We blacked out. The doors were jammed. Shelley was stuck in the car. We were placed in separate hospitals. On “Alive” we talk about what we went through and how God kept us. We know we are here for a reason and a purpose.”
Other standouts on the album include the medium tempo tune about God’s everlasting love, “Forever” featuring rapper Cannon. The guitar laced “Roll Back” glorifies the Lord and will lead a soul into praise and worship. “Wait On You” is another V3 personal favorite. It inspires one to trust that God will honor his promises if you have faith and wait on him. “Around the World” communicates V3’s mission. LaToya said, “That song just speaks to giving your life to God and shining your light around the world. And that is our prayer that God would take us around the world. We don’t want to our music ministry to be confined to the four walls of the church.”
Additionally, ALIVE features rapper ShonLock on “Chasing Me,” Stefan The Scientist on the reggae tinged “Getting Better”, and bringing things full circle, Damita joins V3 on “Chasing Me”.
ALIVE has received industry praise. Maestro Powell of Miami’s WEDR said, “It is a ground breaking project…it can be a crossover between Christian and Contemporary/secular music.” International gospel music promotions executive Vernice Watson of Artist International added, “A Phenomenal Sound from a Phenomenal Group!”
From start to finish, ALIVE ignites feelings of hope, faith and love without religious boundaries and crosses musical formats to meet people where they are.
ALIVE will be available digitally on Amazon.com, iTunes and other digital platforms. The CD hits retail soon!
Visit V3 at www.v3worldwide.com